Hybrid | 3 Days/Week | Northwest Austin (78750)
Come build and scale a performance engine.

360Connect is a profitable, established B2B lead generation company (founded in 2005) with a proven product-market fit and strong client ROI. Our clients consistently see a $7–$15 return for every $1 spent.
We are now looking for a senior-level paid acquisition leader to own and scale our performance marketing engine.

We’re hiring a Paid Acquisition Manager to run and optimize our performance marketing engine across Google Ads, Microsoft Ads, and Meta. This is a hands-on, player-coach role: you’ll own day-to-day execution and performance outcomes, while managing one internal direct report and coordinating with internal partners.
This is not a generalist growth role. It’s a performance role built around measurable outcomes: efficient lead volume, lead quality, and downstream ROI.
 

The Opportunity

You’ll be responsible for turning paid acquisition strategy into consistent execution and improvement.
You’ll build a disciplined testing cadence, keep spend efficient, and partner with Sales and Client Success to ensure we’re not just generating leads — we’re generating the right leads.

You’ll lead a small internal team and external partners, but this is not a “set strategy and step away” role. We want someone who can see the entire field — and step in wherever needed to win.

What You’ll Own
Paid Acquisition Strategy & Execution (Primary Focus)

• Own daily/weekly management of campaigns across Google Ads, Microsoft Ads, and Meta
• Build and maintain campaign structures, targeting, bidding approaches, and budgets within agreed guardrails
• Scale lead volume while improving efficiency metrics (CPL, CAC, ROAS) and contribution margin impact
• Create and run a structured experimentation program across:
  • Creative and messaging
  • Audiences/segmentation
  • Bidding strategies and budget allocation
  • Landing page and funnel improvements (with web/tech support)
• Ensure clean execution fundamentals: tracking QA, naming conventions, documentation, and launch checklists

• Diagnose performance across ad → landing page → lead → downstream conversion
• Partner with Sales and Client Success to improve lead quality feedback loops
• Identify where breakdowns occur (creative fit, targeting, landing page, form flow, routing) and drive corrective actions
• Reduce wasted spend by tightening targeting and refining conversion inputs

• Monitor and report on key performance metrics: CPL, CAC, ROAS, lead quality, and downstream revenue signals
• Produce weekly performance readouts: what changed, why, and what we’re doing next
• Build/maintain dashboards and executive-ready summaries (clear, decision-oriented)
• Make practical, data-backed recommendations and tradeoffs (volume vs. efficiency vs. quality)

• Manage and develop one internal direct report (likely a specialist/coordinator)
• Set weekly priorities, provide coaching, and ensure high execution quality
• Build repeatable processes for campaign ops, testing, and reporting
• Establish clear ownership and accountability across tasks and deliverables

• Hold partners accountable to outcomes, timelines, and testing plans
• Work collaboratively with people in other departments, making tradeoffs and fighting for the overall company win
• Act as the quarterback across Product, Tech, Sales, and Client Success

• 5–10+ years managing and scaling paid media budgets (B2B lead gen preferred)
• Direct budget ownership ($50K+/month preferred; more is a plus)
• Demonstrated ability to scale spend while maintaining or improving efficiency
• Strong experience with Google Ads, Microsoft Ads, Meta Ads, and performance-driven testing
• Experience in lead generation environments (highly preferred)
• Strong funnel diagnostic instincts — you can quickly identify where performance is breaking
• Comfort operating in ambiguity and setting direction

• Analytical to your core
• Commercially minded
• Comfortable making decisions with imperfect information
• Able to zoom out strategically and zoom in tactically
• Agile and decisive

• Not a brand marketing role
• Not a social media management role
• Not a junior campaign manager role
• Not a pure SEO/content marketing role

• Clear paid growth roadmap aligned with business objectives
• Improved CAC efficiency while scaling volume
• Strong visibility into performance drivers and constraints
• Testing culture embedded into the acquisition engine
• Marketing functioning as a predictable revenue contributor

1. Do what it takes to deliver excellent results
2. Bring a proactive, solution-oriented attitude
3. Act with integrity and respect
4. Communicate directly and honestly
5. Do what you say you are going to do
6. Always learn and try new things

• Health, dental, and vision insurance
• HSA
• Life insurance
• PTO
• Retirement plan
• Flexible schedule
• Employee assistance program